The travel industry has seen tremendous shifts over the past couple of years, but it's well on its way to grow past the initial setbacks it faced around the globe. What considerations should digital marketers be thinking about when preparing to launch their programmatic travel campaigns this year and beyond?
Yehia focuses on introducing the latest and most innovative programmatic advertising solutions to StackAdapt's clients. He specializes in helping clients in the travel and political verticals to leverage programmatic strategies, and identify targeting and measurement solutions to meet their advertising goals Yehia works closely with brands to measure brand lift and implement creative tech strategies to maximize their ROAS.
Luis leads North America Enterprise efforts at Adara, where he's responsible for brand and agency relationships across North America as well as technology partnerships. Prior to joining Adara more than a year ago, Luis focused on emerging technologies across adtech and fintech including mobile, data, e-commerce and advertising platforms to help expand and future-proof data assets with an ethical and privacy focused approach across multiple verticals.
Sam leads the Customer Success team at Adara, where he helps tourism clients across the globe plan, execute and report on the revenue you brought into destinations. Before joining Adara 3 years ago, Sam spent over 7 years on the ad agency side working at Starcom in Chicago. He worked across a variety of different clients and verticals, from CPG companies like Kellogg and Redbull, to big-box retailer Best Buy. He specialized in campaign planning, execution and optimization.