Learn how to navigate the changing digital landscape within the CPG industry with tactics to reach your target customer.
Tips to identify any gaps in your current marketing campaign strategy.
CPG measurement solutions to empower data-driven decision making.
Strategies to adapt your sales funnel to help reach your ideal customer.
Bonus: A campaign planning checklist.
Understanding who's your target audience, where they're located, and how to reach them can help you determine your targeting opportunities, and execute a marketing approach that's focused on your customer.
Consumers now have an overwhelming amount of information and ways to find new products. It is crucial to pinpoint who your audience is and speak to them on a personal level in order to provide them with a coherent consumer experience.
Inventory and Channel Considerations