eBook
The Political Advertising Playbook
Learn how to plan, prepare, and implement political campaigns that reach the right voters.
Inside, You'll Learn About
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Political advertising and the programmatic landscape.
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The generations that are voting.
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Formats and channels for political ads.
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Political audience targeting and programmatic features for a successful political campaign strategy.
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And so much more.
Connect With Voters Across All Digital Devices
Sixty-five percent of adults in the US gather information about upcoming elections through digital channels. With programmatic, you have a huge opportunity to reach voters across all of their devices and advertising channels.
Tactical Strategies For Your Political Campaigns
Learn about the tactics and strategies available to reach and target voters. Plus, with programmatic, you can take advantage of real-time reporting capabilities to make informed campaign decisions.
Persuasion and Candidate Lift
Lookalike Audiences
Multi-Channel Targeting
Geographic Targeting
CRM Uploads
Forecasting