How marketers are utilising different channels and formats to reach their target audiences.
Benefits of a multi-channel approach.
Insights on top channels for multi-channel advertising.
Tips on what to consider when integrating multi-channel advertising into your digital strategy.
A multi-channel strategy is key in today's programmatic landscape because consumers are active across various channels and devices.
According to an exclusive research report conducted by StackAdapt in partnership with Advertiser Perceptions, over half of advertisers see extended reach, increased brand awareness, and ad engagement as top benefits of multi-channel advertising. Of those who have implemented a multi-channel advertising strategy, 47% saw a better return on investment (ROI).
There are many different channels and formats that marketers can leverage in programmatic advertising. Using a mix of complementary channels as part of a multi-channel strategy can help increase audience reach and help brands tell a cohesive story throughout the entire customer journey. As you're planning your multi-channel campaigns, keep in mind the following elements:
Mix of Advertising Channels
Creatives That Resonate