Report
The Power of Multi-Channel Advertising
Learn the benefits of running campaigns across several channels and what to consider when integrating multi-channel advertising into your digital strategy.
What You'll Find Inside the Report
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How marketers are utilizing different channels and formats to reach their target audiences.
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Benefits of a multi-channel approach.
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Insights on top channels for multi-channel advertising.
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Tips on what to consider when integrating multi-channel advertising into your digital strategy.
Advertisers See ROI as Top Multi-Channel Benefit
A multi-channel strategy is key in today's programmatic landscape because consumers are active across various channels and devices.
According to an exclusive research report conducted by StackAdapt in partnership with Advertiser Perceptions, 50% of advertisers who have implemented a multi-channel advertising strategy saw a better return on investment (ROI). A better ROI is also why 2-in-5 advertisers will increase their programmatic ad spend in the next 12 months.
Tactical Strategies For Your Multi-Channel Campaigns
There are many different channels and formats that marketers can leverage in programmatic advertising. Using a mix of complementary channels as part of a multi-channel strategy can help increase audience reach and help brands tell a cohesive story throughout the entire customer journey. As you're planning your multi-channel campaigns, keep in mind the following elements:
Audience Targeting
Mix of Advertising Channels
Measurement Considerations
Creatives That Resonate