Fundamentals of building an industry targeting strategy.
A 4-step guide to building your industry targeting strategy for programmatic.
Four tactics that are needed for a successful industry targeting strategy.
Insights into common industries, including finance, and what you need to keep in mind when creating your targeting strategy.
With a growing number of customers expecting companies to understand their unique needs and offer a personalized experience, targeting has never been more important. That's why an effective industry targeting strategy is crucial in helping marketers identify a target audience and keep pace in their industry.
In digital advertising, industry targeting is a strategy that enables you to segment your audience into groups. With industry targeting, you can leverage programmatic ads to capture a focused, intent-based audience. You can use personalized messaging that’s tailored to the needs and interests of your target market. Remember, a targeting campaign for a retail consumer is different from that of someone looking for a mortgage provider. Here’s other things to keep in mind:
Reporting and Insights