Gain a better understanding of all your targeting options to capture and engage your ideal customer.
Fundamentals of building a vertical targeting strategy.
Tips on how to set up personas of your ideal customer in your target vertical.
How to ensure proper campaign setup and reporting.
Insights into the major verticals, including finance, and what you need to keep in mind when advertising in this vertical.
With a growing number of customers expecting companies to understand their unique needs and offer a personalized experience, targeting has never been more important. That's why an effective vertical targeting strategy is crucial in helping brands identify a target audience and keep pace in their industry.
Capturing and targeting the most relevant audience is a key component of any digital campaign. To do that, you need to understand who they are and leverage tactics to reach them with the right messaging along their buying journey. The buying journey for a retail consumer is different from that of someone looking for a mortgage provider.
Reporting and Insights