What You'll Find Inside the eBook

  • Fundamentals of building a vertical targeting strategy.

  • Tips on how to set up personas of your ideal customer in your target vertical.

  • How to ensure proper campaign setup and reporting.

  • Insights into the major verticals, including finance, and what you need to keep in mind when advertising in this vertical.

Target the Most Relevant Audience Graphic The categories you want to focus on are: Demographics age, gender, income, marital status, job title, etc. Psychographics major life events, life challenges, accomplishments, etc. Behaviour and Preferences social networks they use, devices they own, hobbies, etc. Buyer's Journey what needs they have, concern for price vs. quality, etc.

Target the Most Relevant Audience

With a growing number of customers expecting companies to understand their unique needs and offer a personalized experience, targeting has never been more important. That's why an effective vertical targeting strategy is crucial in helping brands identify a target audience and keep pace in their industry.

Strategic Recommendations For Your Campaigns

Capturing and targeting the most relevant audience is a key component of any digital campaign. To do that, you need to understand who they are and leverage tactics to reach them with the right messaging along their buying journey. The buying journey for a retail consumer is different from that of someone looking for a mortgage provider.

Audience Targeting Icon

Audience Targeting

Geographic Targeting Icon

Geographic Targeting

Dynamic Retargeting Icon

Dynamic Retargeting

Custom Segments Icon

Custom Segments

Reporting and Insights Icon

Reporting and Insights

Download your copy to get started with
planning your vertical targeting strategy.

Cookie Notice

Cookie Notice

Cookie Notice