What You'll Find Inside the eBook

  • Fundamentals of building an industry targeting strategy.

  • A 4-step guide to building your industry targeting strategy for programmatic.

  • Four tactics that are needed for a successful industry targeting strategy.

  • Insights into common industries, including finance, and what you need to keep in mind when creating your targeting strategy.

Categories of Insights to Explore When Building Buyer Personas Categories of Insights to Explore When Building Buyer Personas: Demographics like age, gender, income, marital status, or job title. Psychographics, including major life events, life challenges, or accomplishments. Behaviour and preferences, such as social net works they use, devices they own, or their hobbies. Buyer’s journey, including your buyer’s needs, problems, and pain points at each stage of the journey

Target the Most Relevant Audience

With a growing number of customers expecting companies to understand their unique needs and offer a personalized experience, targeting has never been more important. That's why an effective industry targeting strategy is crucial in helping marketers identify a target audience and keep pace in their industry.

Recommendations for Your Industry Targeting Strategy

In digital advertising, industry targeting is a strategy that enables you to segment your audience into groups. With industry targeting, you can leverage programmatic ads to capture a focused, intent-based audience. You can use personalized messaging that’s tailored to the needs and interests of your target market. Remember, a targeting campaign for a retail consumer is different from that of someone looking for a mortgage provider. Here’s other things to keep in mind:

Audience Targeting Icon

Audience Targeting

Geographic Targeting Icon

Geographic Targeting

Dynamic Retargeting Icon

Dynamic Retargeting

Custom Segments Icon

Custom Segments

Reporting and Insights Icon

Reporting and Insights

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industry targeting strategy.

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