Breakdown with statistics, characteristics, and consumer behaviours of Gen Z, millennials, Gen X, and baby boomers.
Tips on how to best reach each generational segment based on device usage and media consumption.
Step-by-step guide on how to build a customer profile.
Consumers have grown to expect hyper-relevant advertising. That's why it's so important to segment your audiences and craft a personalized message that draws a direct connection between the individual and your brand. An effective personalized ad strategy can improve return on ad spend (ROAS) by as much as 70%, according to studies.
Understanding how different generations behave and interact with digital advertising is crucial to the overall success of your marketing strategy. In a tech-driven world, this approach will help marketers identify where and which digital ads will be most effective with their intended audience.