What You'll Find Inside the eBook

  • Breakdown with statistics, characteristics, and consumer behaviours of Gen Z, millennials, Gen X, and baby boomers.

  • Tips on how to best reach each generational segment based on device usage and media consumption.

  • Step-by-step guide on how to build a customer profile.

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Reach Today's Most Prominent Generations

Consumers have grown to expect hyper-relevant advertising. That's why it's so important to segment your audiences and craft a personalized message that draws a direct connection between the individual and your brand. An effective personalized ad strategy can improve return on ad spend (ROAS) by as much as 70%, according to studies.

Strategic Recommendation For Your Campaigns

Understanding how different generations behave and interact with digital advertising is crucial to the overall success of your marketing strategy. In a tech-driven world, this approach will help marketers identify where and which digital ads will be most effective with their intended audience.

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Audience Targeting

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Dynamic Retargeting

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Custom Segments

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Multi-Channel Targeting

Download your copy to get started with
generational marketing.

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