Travel trends that emerged during the pandemic and a look at future trends.
The rise of “revenge travel” and a shift in consumer confidence.
A look at the steady recovery of travel and tourism sales.
Find strategic recommendations for audience targeting, inventory, creative, and measurement considerations.
To make up for lost travel plans over the last two years, many restless travelers are eager to get packing and exploring. And travel marketers are preparing for a surge in demand! Travel ad spend is expected to surpass all other industries in preparation for the upswing in travel bookings.
The travel and tourism industry was one of the hardest hit during the global pandemic. As consumer fears are easing and there’s an increased eagerness to travel, marketers need to keep in mind the digital trends of the past few years to best prepare for what’s ahead. As you’re planning your digital travel marketing strategy, keep in mind the following recommendations: