Inside, You'll Learn About...

  • Trends to help prepare you for the upcoming holiday shopping season.

  • General consumer, industry, and retail trends.

  • The future outlook on consumer trends.

  • Strategic recommendations from targeting, inventory, channel, creative, and measurement considerations.

  • The future outlook on consumer trends.

U.S. Holiday Season Top Gaining E-commerce Categories, Ranked by Growth Graphic Political Advertising Spend Is Forecasted To Continue To Grow Into 2022 U.S. Holiday Season Top Gaining
E-commerce Categories, Ranked by Growth
% Change vs. Prior Year Grocery and Beverage Health, Fitness and Nutrition Speciality Home Improvement Consumer Electronics and Major Appliances 216.0% 115.8% 84.8% 70.6%

Mobile Touch Points Are Critical for Holiday E-commerce

Online shopping was the safest way to make purchases during the height of the pandemic, and this was evident in the sales growth of brick and mortar and e-commerce.

Strategic Recommendations For Your Campaigns

Consumers now have an overwhelming amount of information and ways to find new products. It is crucial to pinpoint who your audience is and speak to them on a personal level in order to provide them with a coherent consumer experience.

Targeting Considerations Icon

Targeting Considerations

Measurement Considerations Icon

Measurement Considerations

Inventory and Channel Considerations Icon

Inventory and Channel Considerations

Creative Considerations Icon

Creative Considerations

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