To navigate today's challenges while remaining sensitive to the needs of customers, it is vitally important for marketers in the B2B industry to identify learning opportunities from the past year and execute accordingly.
Professionals in various industries have thrived in the accelerated adoption of remote work. B2B marketers now more than ever must pivot their digital strategies to engage with professionals in a meaningful way online. This report will provide actionable recommendations to help you navigate these shifts.
Trends that emerged in 2020 and how remote work in one shape or another will be here to stay.
Tailwinds in B2B digital ad spend are strong, with consistent YoY growth expected to continue into 2021.
ABM continues to be a highly popular B2B advertising tactic.
Strategic recommendations for targeting, inventory, channel, creative considerations and more.