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Learn How To Use Contextual Targeting in Your Media Strategy

Contextual advertising enables marketers to reach audiences at scale programmatically by placing their brand message in the context of what users are already reading, researching, or viewing without the use of cookies.

The Speaker

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Allie Shaffer

Account Manager, Team Lead at StackAdapt

Allie is a seasoned digital marketer with 10 years of experience in marketing, programmatic execution, client relations, effective team leadership, and revenue maximization. As an Account Manager, Team Lead at StackAdapt, Allie's passion is driving success for her clients in a variety of verticals from healthcare to e-commerce. She specializes in multi-channel strategy and has a passion for the importance of programmatic advertising in every media plan.

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