Webinar
Placing Your Media Strategy in the Right Context With Programmatic
Access this webinar to learn about:
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How contextual advertising will be a big focus in the coming years.
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Insights from agency advertisers based on recent research conducted with Advertiser Perceptions.
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Best practices for contextually placing your brand message in front of engaged audiences.
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Best practices to consider when launching your travel campaigns.
Learn How To Use Contextual Targeting in Your Media Strategy
Contextual advertising enables marketers to reach audiences at scale programmatically by placing their brand message in the context of what users are already reading, researching, or viewing without the use of cookies.
The Speaker
Allie Shaffer
Account Manager, Team Lead at StackAdapt
Allie is a seasoned digital marketer with 10 years of experience in marketing, programmatic execution, client relations, effective team leadership, and revenue maximization. As an Account Manager, Team Lead at StackAdapt, Allie's passion is driving success for her clients in a variety of verticals from healthcare to e-commerce. She specializes in multi-channel strategy and has a passion for the importance of programmatic advertising in every media plan.