Stats and insights on how advertisers and brand marketers are preparing for cookieless environments.
The role that contextual advertising plays in cookieless targeting.
Insights on how advertisers and brands can leverage contextual strategies for digital campaigns.
Strategies for brands to use machine learning and AI to stay competitive.
And so much more!
Advertisers know they need to find solutions and embrace new targeting methodologies in a cookieless digital environment, but many have yet to act.
According to 150 agency and brand advertisers surveyed for a research report conducted by StackAdapt in partnership with Advertiser Perceptions, only 1 in 5 advertisers have implemented contextual solutions.
The best way to prepare for a seamless transition to cookieless is to explore and implement contextual strategies, now.
Advertising technology constantly evolves, and contextual targeting has come a long way since it was first introduced. Now, advertisers have opportunities to leverage contextual targeting to deepen relationships with their customers.