What You’ll Find Inside the Report

  • Stats and insights on how advertisers and brand marketers are preparing for cookieless environments.

  • The role that contextual advertising plays in cookieless targeting.

  • Insights on how advertisers and brands can leverage contextual strategies for digital campaigns.

  • Strategies for brands to use machine learning and AI to stay competitive.

  • And so much more!

Preparing for the Cookieless Future Pie Chart Preparing for the Cookieless Future 1 in 5 advertisers have implemented solutions and a majority are exploring potential solutions. % of Respondents 72% 19% 9% Have implemented solutions to prepare for these changes Are expoloring various solutions; plan to implement in next 12 months Not taken any steps

Advertisers Need to Explore Cookieless Solutions

Advertisers know they need to find solutions and embrace new targeting methodologies in a cookieless digital environment, but many have yet to act.

According to 150 agency and brand advertisers surveyed for a research report conducted by StackAdapt in partnership with Advertiser Perceptions, only 1 in 5 advertisers have implemented contextual solutions.

The best way to prepare for a seamless transition to cookieless is to explore and implement contextual strategies, now.

Tactical Strategies For Your Contextual Advertising Journey

Advertising technology constantly evolves, and contextual targeting has come a long way since it was first introduced. Now, advertisers have opportunities to leverage contextual targeting to deepen relationships with their customers.

Audience Targeting Icon

Audience Targeting

Measurement Considerations Icon

Measurement Considerations

Brand Safety Icon

Brand Safety

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Multi-Channel Targeting

Download Cookieless Strategies With a Dash of AI:
Taking a Bite Out of Contextual Targeting.

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