Report
Learn how contextual targeting can enable marketers to take control of their ad campaigns, without the use of cookies, to drive successful results.
Stats from 102 agency and brand advertisers surveyed by StackAdapt in partnership with Advertiser Perceptions.
Insights on how advertisers and brand marketers are preparing for a cookieless future.
Tips on how advertisers can leverage contextual strategies for digital campaigns.
Strategies for brands to use machine learning and AI to stay competitive.
And so much more!
Advertisers know they need to find solutions and shift to new targeting methodologies in a cookieless digital environment, but many have yet to act.
According to the exclusive report, only 28% have implemented contextual solutions.
The best way to prepare for a seamless transition to cookieless is to explore and implement contextual strategies, now.
Advertising technology constantly evolves, and contextual targeting has come a long way since it was first introduced. Now, advertisers have opportunities to leverage contextual targeting to deepen relationships with their customers.
Audience Targeting
Measurement Considerations
Brand Safety
Multi-Channel Targeting