Aligning campaign types with business objectives in the sales funnel: from awareness, interest, evaluation to conversion.
Data-driven audience targeting options for B2B advertisers.
Strategies for ABM targeting with programmatic.
Understanding how to analyze the effectiveness of media buys through post-campaign attribution reporting.
Programmatic advertising is a powerful way to reach new and existing audiences to get your brand message seen and heard across multiple channels. Using programmatic, B2B marketers can use advanced targeting capabilities to reach key stakeholders and decision makers in a scalable manner.
As a Senior Account Executive, Tessa uses a consultative approach to provide clients with recommendations on programmatic spending based on historical data, insights, and brand objectives. As programmatic has proven to be a strong channel for the B2B vertical, Tessa has gained experience in this space through helping clients leverage StackAdapt's in-house targeting to create successful B2B campaigns.
With 7+ years in advertising and a contagious positive attitude, Jordan has proven to drive immense success for all his partners across multiple verticals and company types. Jordan has spent the greater part of 2022 collaborating with StackAdapt's internal B2B solutions team, helping deliver intricate targeting and attribution strategies for his clients with challenging goals in this ever-evolving industry sector.