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Media.Monks Shares Strategies for Great B2B Marketing Campaigns

B2B marketing requires a blend of strategic insight and cutting-edge technology. Join us for a fireside chat with marketing experts from Media.Monks, where we'll show you effective strategies for executing B2B campaigns. Discover how integrating AI and machine learning can drastically improve your campaign performance.

B2B Marketing Insights: Campaigns That Reach Key Decision Makers

Step into the strategy room as we dissect the winning formulas that drive B2B marketing campaign success. Witness firsthand how Media.Monks harness the advanced capabilities of StackAdapt's digital advertising platform to develop impactful strategies that resonate with B2B decision makers. Learn the crucial role of integrated multi-channel campaigns and how to engage your audience effectively at every stage of the funnel.

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Wednesday, May 29th, 2024
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3:30 PM - 4:30 PM ET / 12:30 PM - 1:30 PM PT

Topics Covered

  • How AI and machine learning are revolutionizing ad buying and campaign strategy in B2B.
  • Media.Monks’ unique approaches to building winning B2B strategies, including channel mix decisions and maintaining brand consistency across platforms.
  • How advanced metrics are influencing strategic planning and campaign optimization.
  • Emerging trends for 2024, emerging channels, and how these will influence future B2B marketing landscapes.

The Panelists

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Anna Webb

Director, Programmatic and Direct Media at Media.Monks

Anna has 8+ years of experience as a seasoned digital media practitioner with a diverse background that spans B2B, travel, retail and e-commerce industries. She specializes in ABM strategies and account intelligence tools.

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Tom Burchill

Senior Director, Programmatic at Media.Monks

Tom has 10+ years of programmatic media buying experience in advertiser industries ranging from SAAS to public transportation specializing in digital partnerships and audience ID solutions.

The Moderator

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Diego Pineda

Editorial Content Manager, B2B at StackAdapt

Diego creates thought leadership content and strategy for StackAdapt. He is the author of five novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

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