Webinar
Taking the Fast Lane on Your Automotive Marketing Strategy
Access this webinar to learn about:
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Trends in the automotive industry and what marketers should keep in mind.
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The different customer journeys in the automotive space.
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Audience segments and targeting capabilities that you can use with programmatic.
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Best practices to consider when launching your automotive campaigns.
How Automotive Brands Can Drive Conversion
The long and complex customer journey of buying a car makes it crucial for brands to meet potential buyers at every step of the sales funnel. One way to do that is to serve personalized ads at the right time, which can have a long-lasting impact on the customer and help you stand out from the competition. In this webinar, we welcomed Click Here Digital, a leading digital marketing agency that has over three decades of dealership marketing experience to discuss the top programmatic advertising tactics automotive marketers can use to win the selling race.
The Speakers
Casey Lovingood
Account Manager, Team Lead at StackAdapt
Casey works across various teams to provide clients with strategic recommendations to achieve their business goals through programmatic advertising. Casey came from the agency side, bringing a wealth of programmatic knowledge and perspective to StackAdapt.
Christopher Gladney
Senior Account Executive at StackAdapt
Chris has 10+ years of experience in marketing and advertising. With a background in account management and media planning on the agency side, Chris has expertise in developing and executing effective campaign strategies that drive revenue and support growth for businesses across various industries.
Ian Verrett
Senior Account Manager at Click Here Digital
Ian worked at an automotive dealership for 8 years and started by selling cars online via eBay and Craigslist. He has 5+ years of automotive digital marketing experience, including managing multiple store groups all over the nation. He has developed a deep understanding of data and specializes in utilizing data for client success.
Isabella Allen
Programmatic Client Success Manager at Click Here Digital
Isabella manages key accounts in the legal and automotive industries, primarily focusing on tier-3 automotive clients. She leads the programmatic arm of Click Here Digital's automotive division and has experience in over 10 automotive original equipment manufacturers (OEM), such as Toyota, Mazda, and Chevrolet.