In an era of fragmented data and evolving privacy regulations, leveraging 1st-party data has become critical for marketers to achieve accurate targeting. Register to watch an insightful webinar where Ben Brodie welcomes David Wells from Snowflake to unravel the role of 1st-party data in building a highly-effective personalized digital strategy.
Ben is a seasoned media and adtech professional with a wealth of experience in sales, growth, and partnerships within mid-market and enterprise-level environments. With a strong commitment to leading with value, Ben brings a strategic mindset and a track record of success overseeing both M&A activities and the Channel Partnerships Department at StackAdapt. Ben specializes in identifying growth opportunities to propel the company's success.
David Wells is an Industry Principal at Snowflake Media with over 15 years of experience in strategy, sales, and global management of partnerships across agency holding companies, programmatic platforms, and publishers. He owns the GTM and strategy associated with adtech and martech, including programmatic activation, data hygiene, identity, and measurement among other areas.